The project consists in an itinerant and promotional stand for “MYCYCLING”, a new indoor cycle training product by Technogym, world leading company in the wellness and fitness field.

It was commissioned to us by MK Eventi, the events agency in charge of “My Cycling” itinerant events all around Europe.

The client wanted a project to transmit and tell the philosophy of the product and the values of the company, a project that can be adapted to different environments (indoor/outdoor), and with an assembly/disassembly time of up to 3 days.

The challenge was to give a creative and innovative idea that fit the company expectations and desires. We turned out with a modern and minimal design, removing the non essential and creating a very flexible structure with a strong and remarkable concept, the path.

The stand is divided in different areas using modular perforated steel panels. A yellow line on the floor lit by neon lights will lead the visitors into the stand through arcways, informative wall graphics and a training area with cycles and monitors.

Visitors will have a full knowledge and experience of the product, from its physical design feautures to its software system, and with the possibility to have a real training experience.

We are very proud that a very important and design-oriented company like Technogym chose our project among multiple proposals.